India’s First Female Comic Superhero To Tackle Covid19 In Priya’s Mask

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Img : Instagram / Power Of Priya

India’s First Female Comic Superhero Priya,

All Set To Spread Awareness On COVID19


The fourth sequel of the Priya’s Shakti comic book series has come a long way from telling Hindu mythological stories to addressing issues of universal concern. Priya’s Mask is based on the ongoing pandemic and how it affects the physical and mental well-being of children around the world. When the world spoke about losing jobs, GDP, rising positive cases and number of deaths; most of us didn't know how the children were reacting to this ‘mask culture’. The sudden change to homeschooling, online classes, deserted playgrounds and social distancing have sent a wave of depression and voidness in them.

Img : Instagram / Power Of Priya


Priya the protagonist with her tigress pal, Sahas, meets an eight-year-old little girl Meena in the blue city of Jodhpur. Meena misses her mother, who is a frontline worker and craves for her presence. Priya helps her in understanding the importance of frontline healthcare workers, like her mother, in instilling the power and courage during this difficult time. 

Unlike other American female superheroes who are overtly sexualized and have inexplicable magical powers, Priya wins over tackling her challenges with Kindness, compassion and courage. UN Women regarded  Priya as ‘Gender Equality Champion’. The augmented reality (AR) based comic story begun in 2014 in the wake of the Nirbhaya case in New Delhi (2012). Next in line to the series, Priya’s Mirror addressed the issues of acid attack survivors and life after that uneventful attack. In 2019, Priya embarked on the journey of resolving cases on sex trafficking and now Priya has shifted her character to a softer tone focusing kids who are missing out the fun in this best age of their life.


Img : Instagram / Power Of Priya


The series along with a 2-minute short film was released on December 2nd 2020. The film, which was premiered at Global Health Film Festival in London, features the voice of Bollywood actresses Vidya Balan and Rosanna Arquette of Hollywood as Sahas, Mrunal Thakur as Priya and Sairah Kabir as Meena.


 It also marked a debut alliance between Priya and Pakistan’s Burka Avenger (another female comic superhero) collaborating to fight the deadly virus. “The virus does not understand or respect borders, so this was a natural synergy between both cultural heroes,” said Shubhra Prakash, the writer of Priya’s Mask. Women joining forces to save the world, could it get any more interesting!


"Through this campaign, we wanted to challenge misinformation, dispel fear, and support the health workers and others at the forefront of the fight against the virus," said Ram Devineni, the Indian-American creator of the series “All this misinformation, especially propagated through social media: things like ‘only people from disadvantaged sections get the virus’, was something we wanted to get at. The fear of the virus is as dangerous as the virus itself,” added  Devineni who is also a  documentary filmmaker and technologist.

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