THE REVOLUTION BY MICRO-VIDEO CONTENT
THE REVOLUTION BY MICRO-VIDEO CONTENT Just like anyone who saw the 10-sec ad launched by Facebook, the Thumbstoppers did grab my attention and conveyed their stories in the best possible way. No wonder they are a huge hit in the internet world now! Well, as we know these stories are something we already have heard one or the other way, but what makes the Thumbstoppers stop our thumb from scrolling down our mobile screen is the timespan they have used to convey and create an impact with such intensity. The Z generation doesn’t have time nor patience to sit through an entire one or two-minute video advertisement. We want it fast, we want it easy. Keep that element of surprise but not till we lose the spark of it! Every brand has a story but youth here aren’t interested in your brand story if it goes never-ending! I remember those times when my grandma’s stories were the only entertainment when the power cut turns my home into a boring zone. And I believe most...